Publicaciones en categoría:

Aristides Cobo

Soy consultor de marketing digital especializado en posicionamiento SEO, con más de 20 años de experiencia ayudando a negocios a posicionarse en la era digital. Apasionado por la tecnología y el marketing, vivo en constante actualización para estar al día con las últimas tendencias. Además, me apasionan el desarrollo personal, la psicología, el liderazgo y las ventas, áreas que considero clave para el éxito personal y profesional.

Plan de marketing de contenidos para una pyme · imagen destacada

Marketing Digital

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Marketing de contenidos para pymes: plan para captar leads

¿Cómo planificar marketing de contenidos para pymes? Define audiencia, temas, calendario y conversión para atraer leads con recursos realistas y

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Aristides Cobo 29/10/2026

Ventajas del Perfil de Empresa de Google para la visibilidad local · imagen destacada

SEO

<img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' data-src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' data-srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo lazyload' height='128' width='128' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128/128;' /><noscript><img alt='Aristides Cobo' src='https://aristseo.com/wp-content/litespeed/avatar/451e4809ad5c57f0bfff85863455e2d0.jpg?ver=1792803663' srcset='https://aristseo.com/wp-content/litespeed/avatar/252193002e3a21ea5c51d75afefc5bd8.jpg?ver=1792803815 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Ventajas del Perfil de Empresa de Google para tu negocio

¿Qué ventajas ofrece el Perfil de Empresa de Google a un negocio local? Conoce cómo mostrar información, facilitar llamadas y

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Aristides Cobo 28/10/2026

Volatilidad de Google: análisis de resultados en un escritorio luminoso con el logotipo de Google

Actualidad

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Volatilidad de Google en octubre de 2026: qué pasa y cuándo actuar

Qué sabemos de los movimientos de Google en octubre de 2026 y cómo decidir cuándo observar, investigar o corregir una

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Aristides Cobo 28/10/2026

Contenido evergreen para una estrategia de posicionamiento · imagen destacada

Marketing Digital

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Contenido evergreen: cómo crear y mantener guías útiles

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Aristides Cobo 27/10/2026

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Marketing Digital

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Aristides Cobo 27/10/2026

Dashboards de Google Analytics: flujo de SEO a oportunidades de negocio

Marketing Digital

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Aristides Cobo 26/10/2026

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Marketing Digital

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Aristides Cobo 24/10/2026

Ilustración de SEO on-page con una página web, engranajes y un gráfico de crecimiento

SEO

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SEO on-page: guía completa de optimización para 2026

¿Qué revisar para mejorar el SEO on-page de una web en 2026? Esta guía ordena títulos, contenido, enlaces, imágenes y

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Aristides Cobo 23/10/2026

Anuncios en AI Overviews y publicidad para negocios en España

Marketing Digital

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Anuncios en AI Overviews: qué cambia para tu negocio en España

Google incorpora publicidad a sus respuestas con IA. Descubre qué está disponible en España y qué revisar en tus campañas

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Aristides Cobo 23/10/2026

Logotipo de ChatGPT junto a una conversación y un anuncio digital, ilustrando el análisis de ChatGPT Ads para pymes.

Publicidad online

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ChatGPT Ads se expande: mi opinión sobre la oportunidad para las pymes

ChatGPT Ads llega a más mercados. Mi lectura: la oportunidad existe, pero otra plataforma no arregla una oferta confusa ni

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Aristides Cobo 23/10/2026